Feedback sits in dashboards. Aspen and Sun Auto get it fixed.

“Feedback’s a gift,” said Rachel Bentley of The Aspen Group, but only if you thank the customer and act on it. Sean Castle of Sun Auto puts it another way: “you can’t fix secrets.” Both run systems that get each comment to someone who owns the fix. At Birdeye View 2026, Rachel Bentley, Director of […] The post Feedback sits in dashboards.