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A five-star review tells AI nearly nothing. The question you ask customers decides what it learns.

calendar_today October 13, 2026 person Shruti Dugar domain birdeye

Matt Allister, VP of Marketing at Yelp, puts it bluntly: a five-star “great job” review tells AI nearly nothing. People now type four or five sentences into AI, not three or four words, and a star rating cannot match a sentence about a two-story Victorian home. Most multi-location brands run review programs on what stars […] The post A five-star review tells AI nearly nothing.

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