NAP in local SEO refers to a business’s Name, Address, and Phone number. Consistent NAP data helps search engines verify that a location is legitimate, accurate, and trustworthy, improving visibility in local search results, Google Maps, and AI search engines like ChatGPT, Perplexity, etc. Summary The challenge is that NAP consistency is easier to lose than […] The post NAP in local SEO: What it is, how to format it, and why consistency wins appeared first on #1 Agentic Marketing Platform for Multi-Location Brands .