Banyan Software Welcomes CRMA

Banyan Software, a long-term acquirer and operator of vertical market software businesses, is pleased to announce the acquisition of CRMA, a specialist outsourced customer retention provider for franchised automotive dealerships. The acquisition brings CRMA into closer strategic alignment with Harrier National, a Banyan Software company and a leading dealer retention management platform in Australia, strengthening the services available to dealerships across the region. Jason Fisher founded CRMA in 2008 after recognizing that dealerships were losing valuable service customers, undermined by di