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Facial tracking software uses AI-driven computer vision to detect, map, and follow human faces in real time across video and camera feeds. Banuba and DeepAR are two commercial options developers turn to when building apps with AR face tracking capabilities. Banuba is the stronger choice for teams that need precise 3D face modeling, granular segmentation, and long-term vendor stability, while DeepAR can work for lighter web-based AR prototypes and campaigns with modest user counts.
