“We all noticed two huge benefits of Balloon: The ability to meet asynchronously, and the speed at which we were able to execute.” – Tom Ford, product manager at Ezra The team at Ezra , a professional coaching app, is growing rapidly. Since its platform launched in April 2019, the company has more than doubled in size, with a global staff distributed across 18 time zones. While the Ezra team is exploring all the new opportunities offered by a larger staff, scaling at such a breakneck pace also brings new challenges.