New York City Proposes Sweeping “All-In Pricing” Rule Targeting Junk Fees Across Virtually Every Industry

On July 8, 2026, the New York City Department of Consumer and Worker Protection (DCWP) proposed a far-reaching rule that would prohibit businesses from charging consumers hidden “junk fees” and require “all-in” pricing for virtually every good and service advertised in New York City. If adopted, the proposal would represent one of the broadest municipal price-transparency regulations in the country and would significantly expand the City’s efforts to combat so-called junk fees beyond the hotel industry. …