How Azure uses AI to turn feedback into improved customer experience

Authors: eshaanbhattad​ , jenniferjhan​ , lakshminarasimha​ , bharadwajr​ The Challenge: Synthesizing fragmented feedback signals, to improve Azure’s experience quality at scale Customers experience products and services end to end, but product experiences are often structured around individual service. One team may only know its top issues, while another may see only its own slice of experience. That structure makes it difficult to identify cross-cutting friction across the broader product experience.