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AWS RTB Fabric supports custom domains for real-time bidding workloads

calendar_today May 14, 2026 person aws@amazon.com domain aws

AWS RTB Fabric now supports custom domains for real-time bidding transactions received through external links . This capability helps advertising technology (AdTech) companies preserve their public endpoints and use owned domains—without requiring their partners to update their endpoint configurations. Endpoints (like bid.company.com/path) for real-time bidding workloads are typically representative of established, long-term traffic contracts.

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