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AWS Elemental MediaTailor launches Monetization Functions

calendar_today May 7, 2026 person aws@amazon.com domain aws

AWS Elemental MediaTailor now supports monetization functions, a new capability that lets customers customize how MediaTailor builds ad decision server (ADS) requests and manages session data during ad-personalized playback. With monetization functions, customers can call external APIs and run inline data transformations at defined points in the playback session — eliminating the need to build and operate middleware between the player and the ADS.

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