AWS Elemental MediaTailor now provides automatic secure server-to-server integration with Google's ad platforms

AWS Elemental MediaTailor now automatically authenticates server-to-server connections with Google Ad Manager (GAM), Google Campaign Manager (GCM), and Google Display & Video 360 (DV360). This delivers a seamless integration experience for customers using Google’s ad platforms. MediaTailor provides server-side ad insertion (SSAI) to personalize ads in video streams. Google requires SSAI providers to establish a secure, authenticated connection when making ad requests and firing ad tracking events.