How Wendy's turned everyday challenges into enterprise-wide transformation

Wendy’s scaled Atlassian adoption from 147 to nearly 1,000 users in under two years through organic, bottom-up adoption rather than top-down mandates, driven by solving real business problems across IT and operations teams. The restaurant chain used the Switch framework for change management, turning everyday workflow challenges into opportunities for enterprise-wide transformation. The case study demonstrates how identifying and empowering internal champions can accelerate platform adoption across a large, distributed organization.