One of the biggest pain points we hear from customers is how complex configuring projects in JIRA is. There are so many buttons and dials available to push in the administration screens that it’s easy to get lost trying to change one aspect of the project. This not only hurts existing customers, but loses us potential customers who are evaluating JIRA. Even though JIRA is flexible enough to be customised for their specific needs, they give up in frustration because it’s not obvious where they need to go.