The 10 Best Booths at Frieze London and Frieze Masters 2026.

Crisp autumn foliage and the sight of white tents peeking above the trees in Regent’s Park—it could only mean the return of Frieze London and Frieze Masters . The two fairs kicked off their VIP previews on October 14th, drawing a typically well-dressed and spirited crowd, with Helena Bonham Carter, Andrew Garfield, and Tilda Swinton among the famous faces in attendance. It was a colorful, exciting, and—dare we say—jubilant opening, a celebration of the continuing dynamism of London’s art scene, which continues to prove its doubters wrong.