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BROS, MCD, SBUX | Jan 26 - Trouble Brewing for Starbucks?

calendar_today January 26, 2026 person Adam Blacker domain apptopia

Starbucks is, as the say, going through it right now. Churn is up, year-over-year, in dramatic fashion. Here’s the TLDR: While Power Users are not churning at a higher rate, year-over-year growth of their churn rate has increased much more than All Users over the previous six months.

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