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TikTok DAU Growth Has Fallen, Churned Users Are Not Going to Competitors

calendar_today January 21, 2026 person Adam Blacker domain apptopia

TikTok had negative YoY DAU growth in the US every month of 2025. MAU growth is relatively flat though. This leads one to believe that while some DAUs are churning altogether, many are checking the app less frequently, likely staying as WAUs and/or MAUs.

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