TL;DR The data behind the 2026 blueprint Most Q4 planning starts with last year’s calendar and a bigger budget line. The more useful starting point is what the last holiday season actually taught us. That question carries more weight now: three years of iOS privacy changes and rising CPMs have pushed acquisition costs up structurally, […] The post Cracking the 2026 Holiday Season: A Data-Backed Playbook for Marketing Leaders appeared first on AppsFlyer .
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