TL;DR Why mobile user acquisition keeps getting more expensive Mobile CPI has been climbing for years, and app store fees sit on top of it, taking up to 30% of in-app revenue before a studio sees a cent. Together, those two costs compound. A campaign that used to clear a healthy ROAS now has to […] The post Web Gaming: The untapped path to lower CPI and boost ROAS appeared first on AppsFlyer .
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