Over the past few years, we’ve built the most advanced AI-driven advertising platform in the industry — powered by a lean, exceptional team. Since launching Axon 2 in 2Q23, advertising spend on our platform has roughly quadrupled, making AppLovin the highest-valued advertising company in the space. Our rapid rise reflects the strength of our technology […] The post Performance Advertising: How we drive value and handle data appeared first on AppLovin .