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Future-proofing UA in an uncertain social media landscape

calendar_today February 18, 2025 person Aimee Kessler-Evans domain applovin

UA is challenging in the best of times, but today’s social media landscape can make marketers feel like they’re juggling eggs while walking over hot coals. The potential ban of a certain popular platform over national security concerns has raised uncertainty to stressful new levels. Algorithm and policy changes at another popular site raise safety […] The post Future-proofing UA in an uncertain social media landscape appeared first on AppLovin .

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