Q&A: How Plane Finder set itself up for the long haul

Plane Finder is a sparkling example of what happens when a small team grows with a platform. Launched in 2009, Plane Finder didn’t scale over the years by adding headcount, vendors, or complexity. Instead, founders Jodie and Lee Armstrong made a long-term bet on Apple’s ecosystem — staying native, sticking close to first-party tools, and reading platform signals early.