The State of B2B Embedded Finance Report: $150B+ in Revenue That Most SaaS Platforms Haven't Touched

Apideck released a comprehensive report revealing that less than 20% of the estimated $185 billion addressable embedded finance market has been captured by SaaS platforms. The report identifies lending, banking, payroll, and accounting as the high-revenue opportunities most platforms have yet to pursue, while documenting both successful implementations and critical failures in the embedded finance space.