API Monetization Is Falling Flat, Maybe It Is The Word

I sat in on Josh Twist’s talk on MCP monetization at the Nordic APIs Summit in Stockholm last week. Zuplo’s framing starts from Marc Benioff’s line about the end of the UI and the birth of “headless SaaS”: a single user can now generate an enormous amount of work against your systems through their swarms of agents, so it is time to make money from all those agents using your data and services. I agree with every word of the problem.