Driving growth on Google Play: The next era of subscriptions

Posted by Sheenam Mittal, Senior Product Manager, Google Play The subscription landscape is evolving rapidly, especially with the surge of generative AI and increasingly sophisticated app experiences. As the ecosystem shifts, we recognize that developers need more flexible and robust tools to monetize effectively while improving the LTV of recurring purchases. On Google Play, we are continuously expanding our subscription platform to help you drive growth, adapt to new business models, and meet your users exactly where they are.