Posted by Paul Feng, Vice President, Google Play Eng, Product, UX At Google Play, we are committed to delivering the best possible experience to users, while ensuring developers have the tools and adaptability to succeed. Guided by this commitment, earlier this year we announced updates to our business model introducing more billing flexibility, lower fees, and new programs to help your business thrive. With some of these changes rolling out soon, the breakdown below outlines what is coming, where to find more information, key dates, and how to get started.