Amplitude is introducing Agent Connectors that leverage the Model Context Protocol to link Amplitude’s Global Agent with other business tools, enabling product behavior queries to access comprehensive operational context. The connectors support tools including Jira, Confluence, Linear, Notion, Slack, and GitHub, and because they operate bidirectionally, teams can instruct Amplitude to execute actions on insights in the rest of the tool stack from the same conversation. This creates a complete workflow from identifying product changes to understanding their causes and determining appropriate responses.