Every time a user stalls in a product, it sets off a chain of events that in the best case results in a support ticket and in the worst case causes churn, and other users are likely encountering the same problem. Amplitude’s AI Assistant helps deflect support tickets by providing contextual, in-product support that guides users through critical workflows as soon as they hit a snag. Because the AI Assistant logs customer interactions, teams can identify patterns revealing deeper product issues before they escalate.