AWS End User Messaging now supports Brand Profiles

Today, AWS End User Messaging announces Brand Profiles, which let you store your brand and company information once and reuse it across your messaging registrations. To send messages on SMS, RCS, and WhatsApp, you register your brand with carriers and messaging providers, and today you fill in the same company details, address, contact information, and use case by hand on every form, for each channel and country. That repeated entry slows every new registration, and a typo or other error can get one rejected and delay when you can start sending.