Amazon SageMaker Studio simplifies getting started for new AI/ML builders with new sign-in options

Amazon SageMaker Studio now lets new customers sign up with their Google, GitHub, or Apple credentials and land inside a fully configured Studio environment - no traditional AWS account setup and no console navigation required. Previously, new customers who discovered a model on Hugging Face or an AWS product page had to complete a multi-step AWS account creation process, provide a credit card, navigate the AWS Console to find SageMaker AI, configure an environment, and set up IAM permissions before they could begin working. With earlier launches, we reduced environment setup to twenty seconds