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AWS Elemental MediaTailor Monetization Functions adds ad response hooks

calendar_today September 16, 2026 person aws@amazon.com domain amazon-q

AWS Elemental MediaTailor now supports two additional lifecycle hooks for monetization functions: post ad decision server (ADS) response, and pre manifest insertion. MediaTailor is a video service that personalizes and inserts ads into live and on-demand streams. Monetization functions run customer-defined logic at defined points in an ad-personalized playback session, removing the need for a middleware tier between MediaTailor and the ADS.

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