AWS Marketplace sellers that activated the request demo or request private offer call-to-action buttons on their listings can now act on customer requests within minutes of submission, while customers are still actively evaluating their products. This happens automatically, with no changes required to their listings or workflows. When a customer submits a request, they can now provide details about their use case, and AWS Marketplace uses an agentic workflow to evaluate those details and create an opportunity for the seller: an active prospect with a defined use case.