Amazon Connect Customer Profiles now sends events when customers enter or exit segments

Amazon Connect Customer Profiles now sends segment membership events, providing the ability to receive real-time and scheduled notifications when customer profiles enter or exit a segment, such as high-value customers or low-satisfaction customers. Previously, detecting when customer profiles joined or left a segment required exporting entire segments at regular intervals and running custom scripts to identify differences. This manual process consumed resources, introduced errors, and created multi-hour delays between a customer qualifying for a segment and downstream systems acting on it.