Amazon SES click tracking now supports custom URL paths for mobile app deep linking

Amazon Simple Email Service (SES) now makes it easier to support mobile deep linking with the new ses:custom-path HTML attribute. When you add this attribute to an tag, SES carries your path segment through to the tracking URL, so mobile operating systems can match it to your app’s Universal Links (iOS) or App Links (Android) configuration. This enables you to use mobile deep linking without disabling engagement tracking.