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AWS Elemental MediaTailor adds configurable ad timeout and concurrency controls for improved ad fill and faster startup

calendar_today July 27, 2026 person aws@amazon.com domain amazon-q

AWS Elemental MediaTailor now gives you direct control over ad decision server (ADS) timeout. Previously, changing these settings required contacting AWS Support. You can now configure individual HTTP ad request timeouts, total ad personalization time budgets for live, VOD, and live ad prefetch, and enable parallel ADS requests.

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