From the halls of the RAI to local gatherings in Amsterdam, conversations around this year’s International Broadcasting Convention (IBC Show) centered on AI and collaboration. A reported 41,225 attendees from 170 countries and 1,300 exhibitors attended the event, held September 11-14, 2026. Amazon Web Services (AWS) hosted hands-on demos of new services, in-depth sessions, and events that reflected the rapidly changing industry landscape.