In this article, we show you how Lucas works with AWS technologies to quickly and seamlessly create enterprise-grade, data-driven, and brand-aligned videos (such as for marketing, sales, and script to voiceover to animation) based on the customer’s approved content using Retrieval Augmented Generation (RAG). You’ll discover how to use Lucas to generate videos from straightforward prompts, customize them with brand-specific guidelines, and track engagement through built-in analytics powered by Amazon QuickSight.