How Hapag-Lloyd uses Amazon Bedrock to transform customer feedback into actionable insights

Hapag-Lloyd stands as one of the world’s leading liner shipping companies, operating a modern fleet of 313 container ships with a total transport capacity of 2.5 million TEU (Twenty-foot Equivalent Unit—a standard unit of measurement for cargo capacity in container shipping). The company maintains a container capacity of 3.7 million TEU, which includes one of the industry’s largest and most modern fleets of reefer containers. With approximately 14,000 employees in the Liner Shipping Segment and more than 400 offices spread across 140 countries, Hapag-Lloyd maintains a robust global presence.