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Best practices for building a Customer Effort Score (CES) system with Amazon Connect Customer

calendar_today September 15, 2026 person Pamela Vasquez Pascual domain amazon-connect

Your Amazon Connect Customer contact center measures customer satisfaction (CSAT), but CSAT doesn’t predict whether customers will stay. Research suggests high-effort service interactions are the strongest driver of customer disloyalty. Customer Effort Score (CES) measures how easy it was to get an issue resolved — the strongest predictor of loyalty and churn.

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