Indie Beauty Is Growing Fast (And It’s Powered by In-Store People)

Independent beauty brands are increasingly taking market share from large conglomerates, thanks in large part to more in-store shopping, according to new findings from NielsenIQ. As reported by Beauty Independent, NielsenIQ data shows that indie brands now represent roughly 32% of the $125 billion U.S. beauty and personal care market, growing more than three times […] The post Indie Beauty Is Growing Fast (And It’s Powered by In-Store People) appeared first on AllWork .