Quicktake: Spending remains steady for 2026 back-to-school shopping

Quicktake: Spending remains steady for 2026 back-to-school shopping Lindsey Romano Wed, 07/29/2026 - 11:04 Survey Image July 30, 2026 Wed, 07/29/2026 - 13:47 Search Aggregate Survey July 30, 2026 Quicktake: Spending remains steady for 2026 back-to-school shopping Concern with gas prices could influence how and where shoppers purchase. While inflation—driven by gas prices—is top of mind, shoppers still plan to take a measured approach to 2026 back-to-school spending. This year, most back-to-school/college shoppers (BTS/BTC) are planning to spend the same as last year (53%), while 39