Increasing recycled aluminium content through joint material innovation Novelis and Beiersdorf, have announced a key step in increasing recycled content in packaging: the iconic Nivea Creme tin is now produced with 95% recycled aluminium. The higher recycled content helps lower the carbon footprint associated with the aluminium used in the tin compared with primary aluminium,… The post Novelis and Beiersdorf Achieve 95% Recycled Aluminium in Iconic Nivea Creme Tin appeared first on Novelis .