Alchemer Study: Vacation Rentals Surpass Hotels in Guest Loyalty as Traveler Preferences Shift Across Generations

A survey of 1,014 U.S. travelers finds vacation rentals now outpace hotels in guest loyalty, with cleanliness the top satisfaction driver at 63% and a generational divide between older travelers preferring hotels and younger guests favoring rentals. Only one in five guests see visible improvements from their feedback.