Regional e-commerce platform dominance: How MercadoLibre Black Friday, Shopee, and Lazada outpace Western narratives

Introduction: The global e-commerce narrative that isn’t global Western PR teams wake up to news of Amazon’s dominance and BFCM’s reach. Meanwhile, MercadoLibre generates 760K media mentions for its own Black Friday event operating on a completely separate calendar. Shopee and Lazada, controlling 99% of Southeast Asia’s $157.6 billion e-commerce market, build their own event […] The post Regional e-commerce platform dominance: How MercadoLibre Black Friday, Shopee, and Lazada outpace Western narratives appeared first on Onclusive .