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74% of Gen Z want small town trips over big cities—three creatives lead the way

calendar_today August 4, 2026 person Airbnb domain airbnb

A new campaign pairs Precious Renee Tucker, Zack Fox and Xaviersobased with three hidden gem American towns, tapping into Gen Z’s growing appetite for domestic discovery. The post 74% of Gen Z want small town trips over big cities—three creatives lead the way appeared first on Airbnb Newsroom .

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