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How to Increase Marketing ROI: Better Decisions, Higher Impact

calendar_today October 8, 2026 person Katrin Kizilkan domain aimpower

The 2026 ROI Reality: More Pressure, Same Budget Marketing budgets remain flat at 7.7% of company revenue in 2026, according to Gartner, yet 59% of CMOs report their budget is insufficient for what the business demands. At the same time, board-level ROI pressure has increased by 21%, and CFO scrutiny is up by 52%. The […]

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