Major Challenges and Necessary Supports for Agritourism dparker Mon, 08/24/2026 - 14:36 Overview In 2023, the USDA Agricultural Marketing Service (AMS), in partnership with the University of Vermont Extension, conducted a national study of agritourism – an umbrella term for activities that welcome visitors onto a working farm, ranch, or other agricultural operation. This project summarizes key findings from interviews and survey responses of US farmers engaged in agritourism across various regions, agricultural products, activities, and experiences. Using a mixed-methods approach that combined