Why do people shop where they shop? It’s a straightforward question to ask with nuanced answers that differ when it comes to channels and retailers. That’s according to What Drives Store Choice , the third installment of the Advantage360 Shopper Study that uncovers how mindset motivates different groups and investigates how price, promotion, perception and purpose intersect to influence decision making.
Discovery
Learnings
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Guidance
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Toolbox
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