Reformulation roadmap: Private Brand Intelligence Report helps you stay ahead of the curve 

If you’re like 95% of Americans, you have private brand products in your pantry or cupboard. At a time when almost half of consumers report struggling to make ends meet, private brands present an intriguing mix of value and innovation, growing at a unit-rate six times that of national brands. The latest Private Brand Intelligence Report from Advantage360 shows how leading retailers are turning private brands into powerhouses of growth and differentiation.